Identifill Promotional Video

Here is a promotional video I just finished for Identifill.

Identifill Promotional Video from Micheal Green on Vimeo.

Identifill

I really cant think of many more things that scare me than a gas leak within my home.  We’ve all seen the devastation that these leaks can cause if handled wrong.  Beyond our own safety, I think all of us have been adversely affected by a cut utility line.  Phone, power, gas, water all of which we take for granted every day, none of which I want to live without for even an hour.

The past few weeks I have had an opportunity to work with a company on a new idea to solve all of that.  Let me introduce “Identifill”.  Basically they have patented the idea of colored sand to be used as fill for a utility line.  So when a excavator, utility company or homeowner is digging in an unknown area, they hit this colored sand before they hit the utility line.  Yellow for gas.  Red for electricity.  Blue for water.  Orange for telecommunications.  Purple for secondary water. The fill sand is fade free, non toxic and environmentally friendly.

But wait, what about Blue Stakes!  Don’t they already do this.  The answer is, kind-of.  Blue stakes certainly has helped tremendously throughout the years, and they certainly aren’t saying to do away with blue stakes.  But the problem with the current system is that people either don’t call blue stakes, or blue stakes are off by a few meters in their guess of where the utility line.  Unfortunately for the excavator or utility company, the guy in the backhoe does not know the line is close until its to late.

With Identifill, the operator sees the color a scoop or two before its too late.  Saving the utility millions in repairs, to say nothing of injuries and lives.

In the next few weeks, Identifill will be officially rolled out to the public.  But since I am working on the marketing, I thought I would give you a little sneak peek.